top of page

SEROYA — SPRING 2025

Art Director: Monica Grueninger

Photographer: Monica Grueninger & Syed Kazmi

Creative Director / Founder: Ohad Seroya

Production: Denise Vizcarra

Spring '25 channels modern prep — where quintessential workwear meets courtside ease. Pastel yellow, ice blue, peach pink, and frosted sea. Boucle minis, pinstripe suiting, sheer maxis, and varsity patchwork. SER.O.YA at its most effortlessly chic — professional and sporty, never choosing between the two.

25-03-14_Amine_Knit_Maxi_Coral_Blush_0411 copy_ECOMM.jpg
25-03-14_Ryan_Sweatshirt_Bay_Knit_Shorts_Mauve_1628_ECOMM.jpg
25-03-14_Torry_Knit_Dress_Ice_Blue_0803_ECOMM.jpg
25-03-14_Torry_Knit_Dress_Ice_Blue_0888 copy_ECOMM.jpg
25-03-14_Courntey_Bra_Jori_Tank_Viva_Pant_Frosted_Sea_4098.jpg
Screenshot 2026-03-18 at 1.42.20 AM.png
Screenshot 2026-03-18 at 1.36.00 AM.png
25-03-14_Jasmine_Knit_Dress_Frosted_Sea_0733.jpg

DIGITAL APPLICATION

3.jpg
4.jpg
Xen_Seroya_Ad_1x1_01.jpg
Ry Top_Seroya_Ad_9x16_03.jpg
Airess Dress_Seroya_Ad_9x16_01.jpg
AprilEssentials_01_2x.jpg
Festival_01_2x.jpg
Amine Dress_Seroya_Ad_9x16_02.jpg

© 2024 by MONICA GRUENINGER.

bottom of page