top of page

RETROFETE — SPRING 2024 CAMPAIGN

Art Director: Monica Grueninger

Photographer: David Roemer

Creative Director / Founder: Ohad Seroya 

Production: Viewfinders

A study in contrast — desert light against reflective surfaces, softness against structure. Spring 2024 was developed as a fully realized visual world, spanning concept, casting, set direction, and final image-making to create a cohesive, cinematic narrative.

20240127_RETROFETE_SS24_09_062.jpg
20240127_RETROFETE_SS24_06_112.jpg

DIGITAL APPLICATION

SS24_Text.gif
Adele Dress_Retrofete_Ad_16x9_01.jpg

CAMPAIGN VIDEO

© 2024 by MONICA GRUENINGER.

bottom of page